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   How to Apply Eye Makeup for Each Eye Shape:
   Each eye shape is unique.Therefore when women apply eye makeup
   they should consider factors such as application and appropriate colors
   to enhance their individual beauty.


   Some eye shapes and tips for applying eye makeup include:
   • Almond-shaped: considered the classic eye shape and therefore can
   experiment with various eye makeup looks (winged eyeliner, false lashes,
   bright colors, etc.).

   • Deep-set: eyes appear “pushed” into the sockets
   and brow bone is slightly prominent. The goal is to bring the eyes “forward”.
   To achieve this effect, apply a light to medium eye shadow from lid
   to brow bone, eye liner to upper lids and mascara on upper lashes only.
   • Convex – also called bulging or round eyes: Apply a soft, matte eyeshadow
   in a neutral color on the lid only. Softly line upper and lower lids with an eyeliner
   pencil and apply 1-2 light coats of mascara to upper lashes.

   • Hooded: eyelids are not visible and can create a “sleepy-eyed” look.
   The goal is to “open up” the eye and create an eyelid. Apply a matte,
   neutral eyeshadow on the inner half of the eyelid and a slightly darker
   contour color close to, but not on, the outer edges. Be careful to avoid using
   a very dark color – this will only make the lid look heavier. Also, avoid applying
   the darker color on the very edges of upper and lower eyes. This is considered
   a “negative spot” when applying eye shadow on hooded lids. Slight lift the darker
   color upward and keep the line as clean as possible. Curl upper lashes and apply
   1-2 coats of mascara to upper lashes only. Avoid shimmery or bright colors
   and too light colors on the brow bone.

   • Closed-set: the goal is to visually “space apart” eyes. Apply the lightest
   color shadow to inner lids, medium color to middle of lids and the contour color
   on the outer edges of upper lids. For more visual impact use a lighter color
   mascara on inner lashes and slightly darker mascara on outer lashes,
   thickening the coat on the outer lashes (i.e. brown on inner lashes, soft black
   on outer lashes) and slightly shorten the inner eyebrows.

   • Wide-set the goal is to bring eyes “closer” together. Apply a medium colored
   shadow on inner eyelids and a slightly lighter color on outer upper eyelids.
   Apply a slight amount of highlighting color under the eyebrow arch and slightly
   more eyeliner on inner eyelids. When applying mascara, use more right before
   the outer edges of the lashes and lashes should point straight up.
   Slightly shorten the outer tips of eyebrows.

   • Asian eyes can use three colors in a “layering” effect when applying shadow.
   Apply contour shadow closest to eyelashes, medium color on lids and lightest
   color on browbones. Avoid creating a “fake” crease or lining eyes all around –
   apply eyeliner to upper lids only and avoid winged looks.

   For more info, download Eye Shape And Makeup, a free ebook.

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