However, by the age of 30, the skin's natural rejuvenating
   processes begin to slow down.
   The skin gradually loses its ability to neutralize
   free radicals and repair the damage.



   This is how it looks like at the cellular level...



   Free radicals attack and destroy collagen fibres which make the skin elastic.
   They also destroy hyaluronic acid, the jelly-like substance that retains water
   and makes the skin firm.



   Now, you may be wondering why do those lines appear.
   You have to bear one thing in mind, though.
   The wrinkles that show up today have been decades in the making.    Factors like heredity, the power of gravity, the damage caused by ultraviolet rays    have a significant influence on the aging process.



   Exposure to UV rays can break down collagen and elastin, so the wrinkles form.



   Gravity causes sagging skin, but good muscle tone
   can actually help delay the process.



   Protect your skin from sun damage.
   UV light is primarily responsible for speeding up skin aging.
   Wear make-up that contains a sunscreen, or use a sun-protective
   moisturiser every day, even during winter.

   The delicate skin around the eyes is susceptible to
   premature wrinkling from exposure to the sun.
   Use high quality protective sun glasses when out in direct sunlight.

   Be gentle with your skin - never drag it when you wash or cleanse.

   When it comes to make-up, remember less is more effective the older you get.
   Heavy make-up tends to accentuate lines and wrinkles.